After Art Modell's Lake Erie Broadcasting purchased WJW, the format transitioned into middle of the road in 1978, and again to talk radio in 1982. Under Storer Broadcasting ownership from 1952 to 1977, WJW sported a beautiful music format throughout the 1960s.
WJW also served as an early home for Dorothy Fuldheim, Soupy Sales, and Casey Kasem.
During the early 1950s, disc jockey Alan Freed began to popularize the term " rock and roll" as a name for the music genre both through his late-night radio show, and by what is often considered the first major rock and roll concert: the WJW-sponsored Moondog Coronation Ball. After adopting the WJW call letters in 1929, the station relocated twice, first to Akron in 1932 and again to Cleveland in 1943. WKNR originated as WLBV in Mansfield in 1926.
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